As the economy shows new signs of slowing down, many businesses are wondering how they can prepare for a recession. While no one can fully recession-proof their agency, there are steps that businesses can take to weather the storm. Here are 5 ways that agencies can prepare for a recession.

1. Diversify Your Client Base (and nurture new revenue streams)

One of the best ways to prepare for a recession is to diversify your client base. Having a mix of different industries will help insulate your business from fluctuations in any one sector. For example, if you have clients in the financial industry, you may see a drop-off in work during a recession. However, if you also have clients in healthcare or education, you may not be as affected. diversifying your client base can help insulate your business during tough economic times. 

2. Build up Your Cash Reserves 

Another way to prepare for a recession is to build up your cash reserves. This will give you the financial flexibility to better weather any storm. Many businesses don’t make it through a recession because they run out of cash and are forced to close their doors. By building up your cash reserves now, you can ensure that your business will be able to survive even the toughest economic conditions. 

3. Cut Expenses 

When a recession hits, one of the first things businesses need to do is cut expenses. This includes less-essential costs like travel, entertainment, and marketing. By cutting these expenses now, you’ll be in a better position to weather the economic downturn when it comes. 

4. Improve Your Collections Process 

In order to prepare for a recession, it’s also important to improve your collections process. Get paid faster by implementing things like shorter payment terms and automated invoicing and payments. By doing this, you’ll ensure that you have the cash flow you need to keep your business afloat during tough economic times. 

5. Double-down on Operational Maturity

Finally, now is the time to make sure that your Agency examines its processes, operations, and technology. How much is your legacy system and processes really costing you? It’s imperative that you maximize your productivity so you can deliver more with less. None of this can happen if you’re still dependent on legacy software and manual processes. Preparing for a recession means having a plan in place for how you will deal with things like layoffs and reduced demand for your services. Your ability to make data-driven decisions and compete, especially in a down market, will be super charged if you’ve invested in better systems, software and processes today.

By planning ahead, you can ensure that your business is well prepared during an economic downturn. 

A recession can be a difficult time for any business – but by taking these steps now, you can ensure that your agency is prepared for whatever comes its way. From diversifying your client base to improving your collections process, these tips will help insulate your agency in an economic downturn – so you can come out on top when things turn around again.