Dawn Marketing leaders discuss the role of Accountability in their financial and technology transformation
April 28, 2022
Dawn is the portfolio of best-in-class, specialist, marketing services agencies with centralized data science, advanced analytics and econometric measurement at the core.
Accountability is the financial management platform of record for Dawn Marketing agencies Crossmedia and Barkley.
Crossmedia CFO, Ramesh Rajan and Barkley SVP of Technology, Lambert Tomeldan talk about the catalyst for their financial transformation and share the criteria they used to select their long-term ERP partner.
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