Media buying is both an art and a science. The coalescence of these disciplines has inspired advertising technology advancements and made it easier to connect with an advertiser’s target consumer. However, the equation is incomplete. As an agent of the advertiser, the agency needs to balance ROI for its client and its own business.
In our Agency Finance Master Class: Art + Science + Cashflow, Accountability’s Joanne Miguel is joined by media accounting expert and Freewheel’s Michele Knickrehm to discuss the crucial role of financial operations and cash flow management in the media buying workflow. Watch the webinar on-demand to learn more about:
- Financial accountability from brief to pay
- Client media billing and the evolution of pricing models
- Media convergence and payment automation trends
- Things to look for in an integrated media finance platform
