The biggest headache for agency CFOs in getting reliable numbers to drive organizational decisions revolves around timing. For any given project or campaign, client and vendor transactions are happening at various times. Even the best accountants can generate inaccurate financial statements without a deep understanding of these timing challenges.
Accountability CEO and Chief Architect Terry McMillan and Inspira Marketing CFO Clay Samaroo discuss why it’s futile for agencies to look at their P&L until they get their balance sheets right. Watch our webinar on-demand to gain a deeper understanding of agency WIP (work-in-progress) management and tools that you can use today to ensure that you have accurate financial data when you need it.
