Transforming Agency Finances: A Modern Solution for Modern Challenges

Tired of wrestling with outdated financial software that doesn’t understand the unique needs of your agency? It’s time to break free from the shackles of generic ERP systems and embrace a solution designed specifically for the modern agency landscape.

Introducing Accountability: Your Agency’s Financial Command Center

Accountability isn’t just another piece of software; it’s your agency’s financial command center. It empowers you with a comprehensive, real-time view of your finances at every level, from the big picture down to the nitty-gritty details.

Imagine having a crystal-clear understanding of your agency’s financial health, knowing exactly where every dollar is going, and effortlessly identifying opportunities for growth and optimization. That’s the power of Accountability.

Key Features That Will Revolutionize Your Agency

  • X-Ray Vision for Your Finances: See your agency’s financial performance from every angle – by office, team, client, and even individual job. No more guessing games; just actionable insights.
  • Seamless Symphony of Integration: Accountability harmonizes with your existing agency tools, creating a seamless flow of data that eliminates manual errors and keeps your financial information in perfect sync.
  • Effortless Planning and Execution: Say goodbye to the headaches of budgeting, resource allocation, and revenue forecasting. Accountability simplifies these complex tasks, freeing you to focus on what you do best – delivering exceptional results for your clients.
  • Unlock the Secrets of Client Profitability: Discover which clients are your true profit drivers and which ones might be draining your resources. With Accountability’s detailed client profitability reports, you can make strategic decisions that maximize your agency’s success.
  • Real-Time Data at Your Fingertips: In the fast-paced agency world, decisions need to be made on the fly. Accountability delivers real-time financial data, empowering you to act decisively and stay ahead of the competition.

Who Should Embrace Accountability?

Whether you’re a small boutique agency or a global powerhouse, Accountability is your ticket to financial mastery. It’s the perfect solution for CFOs, controllers, financial analysts, and anyone else who plays a role in your agency’s financial decision-making.

Don’t Settle for Mediocrity – Unleash Your Agency’s Full Potential

Generic ERP systems are a relic of the past. It’s time to embrace a solution that speaks your language and understands the unique challenges you face. Accountability is more than just software; it’s your partner in financial success.

Ready to experience the future of agency financial management? Contact us today for a demo and discover how Accountability can transform your agency’s financial future.


Drowning in Spreadsheets? How Modern Financial Management Can Save Your Agency

Imagine this: You’re juggling a dozen client projects, each with its own budget and billable hours. Deadlines loom, invoices pile up, and you can’t quite remember where you stashed that key expense report. Sound familiar?

For many agencies, traditional financial management systems are a recipe for chaos. Spreadsheets become a tangled mess, reports take forever to generate, and getting a clear picture of your agency’s financial health feels like gazing into a crystal ball.

But fear not, agency warriors! There’s a modern solution waiting to transform your financial game: SaaS-based financial management platforms designed specifically for agencies.

These aren’t your grandpa’s accounting software. They’re sleek, automated powerhouses built to tackle the unique challenges agencies face.

Why Ditch the Spreadsheets and Go Modern?

The benefits are undeniable:

  1. Kiss Manual Processes Goodbye : Automate tasks like invoicing, payroll, and expense tracking. Free your team to focus on what they do best: creating stellar campaigns for your clients.
  2. Real-Time Insights at Your Fingertips: Access up-to-date financial data anytime, anywhere. Make informed decisions based on real numbers, not gut feeling.
  3. Streamlined Workflows, Seamless Collaboration: Integrate your financial platform with your project management and CRM tools. Say goodbye to data silos and hello to a smooth flow of information across your agency.

Taking Control of Your Finances

Modern financial management systems aren’t just about efficiency; they empower you with greater control:

  1. Uncover Hidden Gems (or Red Flags) with Advanced Reporting : Generate detailed, configurable reports that give you a deep dive into everything from project profitability to cash flow. Identify areas for improvement and make data-driven decisions for future growth.
  2. Budgeting and Forecasting Made Easy: With accurate data and powerful analytics, create realistic budgets and forecasts. Anticipate financial needs and make strategic plans for the future.
  3. Security You Can Trust: These platforms are built with robust security measures to protect your sensitive financial data. Rest easy knowing your information is safe and sound.

Scalability for Agencies of All Sizes

Whether you’re a scrappy startup or a well-established powerhouse, modern financial management systems can grow with you. They’re flexible and adaptable, able to handle increased workloads and new requirements as your agency scales.

Introducing Accountability: Your Agency’s Financial Superhero

Accountability’s ERP system is a prime example of a modern financial management platform built specifically for agencies. Here’s how it can transform your financial operations:

  1. Unified Financial Management Solution: Manage everything from invoicing and payroll to budgeting and forecasting in a single, integrated platform. Consistency and accuracy are built-in.
  2. Real-Time Insights, Real-Time Decisions: Gain instant access to financial data, allowing you to react quickly to opportunities and address any challenges that arise.
  3. Actionable Reports, Informed Strategies: Generate detailed reports that provide a clear view of your agency’s financial health and performance. Use these insights to make data-driven decisions that fuel growth.
  4. Built to Scale, Secure by Design: Accountability scales with your agency, offering the flexibility you need to handle growing complexity. Robust security measures keep your financial data safe​​​​​​

Ready to Ditch the Financial Chaos?

Don’t let outdated financial management systems hold your agency back. Embrace the power of modern solutions designed for agencies like yours. Schedule a discovery call with our experts today and see how Accountability can transform your financial processes and empower you to achieve lasting success.


Strengthen Financial Control: Best Practices for Global Agency Financial Management

In today’s interconnected world, many agencies operate across multiple offices, juggling finances in various currencies. This dynamic environment presents unique challenges for financial management. But fear not! With the right strategies, you can optimize your financial operations and achieve greater control, accuracy, and compliance.

The Importance of Optimized Financial Management in Global Agencies

Effective financial management is the cornerstone of a thriving global agency. It empowers you to:

  • Maintain accurate financial records: This ensures transparency and facilitates well-informed decision-making.
  • Guarantee compliance with local and international regulations: Avoiding legal issues and fines is crucial for smooth operations.
  • Gain valuable insights into your agency’s financial health: Understanding your financial standing allows for strategic planning and resource allocation.
  • Enhance financial control: Streamlined processes and centralized financial management give you a firm grip on your finances.
  • Optimize resource allocation: Efficient financial management helps you maximize profitability by eliminating unnecessary expenses.

Optimizing Your Global Agency’s Financial Management

  1. Invest in a Centralized Financial Management Platform Consider a comprehensive financial management platform designed for multi-office environments and multi-currency transactions. This platform acts as the central hub for your financial operations, offering a unified view of your agency’s financial health.
  2. Prioritize Multi-Currency Support Ensure your chosen platform seamlessly handles transactions in various currencies. Look for features like built-in currency conversion, geo-specific tax calculations, and support for local regulations.
  3. Standardize Financial Processes Across Your Offices Establish standardized financial processes across all your offices. This encompasses uniform reporting structures, approval workflows, and accounting practices. Standardization guarantees consistent and accurate financial reporting.
  4. Provide Ongoing Training and Support to Your Finance Teams Equip your finance teams with the necessary skills and knowledge. Offer regular training on using the financial management platform and keep them updated on any regulatory changes.
  5. Integrate Systems for Seamless Data Flow Seamless data flow is essential. Integrate your financial management platform with other agency tools such as project management, media buying, and CRM systems. This reduces manual data entry, boosting accuracy and efficiency.
  6. Leverage Real-Time Reporting for Proactive Management Utilize real-time reporting functionalities to continuously monitor your financial performance. These insights empower you to make proactive adjustments and optimize financial management strategies.
  7. Maintain Compliance with Regulations Staying abreast of local and international financial regulations is paramount. Your financial management platform should aid compliance, minimizing the risk of legal issues.

Optimizing financial management in a global agency setting is not just an option, it’s a necessity. By adopting best practices like implementing a centralized platform, prioritizing multi-currency support, and integrating systems, your agency can strengthen financial control, ensure accuracy, and achieve seamless compliance. Are you ready to streamline your global financial operations? Schedule a discovery call with our experts today and discover how we can help!


The Role of CFOs in Agency Transformation

In today’s rapidly evolving marketing landscape, the role of the Chief Financial Officer (CFO) has transcended traditional boundaries. CFOs are no longer confined to managing financial operations; they are now pivotal strategic leaders driving agency growth and transformation. Here’s how CFOs can leverage their expertise to shape the future of their agencies.

The Evolving Role of CFOs

The modern CFO’s responsibilities extend beyond financial stewardship. They are integral to strategic planning, decision-making, and ensuring the agency’s overall health and sustainability. Here are some key aspects of their evolving role:

  1. Strategic Leadership: CFOs are now key players in formulating and executing business strategies. They work closely with other executives to align financial goals with the agency’s broader objectives.
  2. Data-Driven Decision Making: With access to vast amounts of data, CFOs use advanced analytics to provide insights that drive business decisions. Real-time data and predictive analytics are crucial tools in their arsenal.
  3. Innovation and Technology Adoption: CFOs spearhead the adoption of new technologies that streamline operations and enhance efficiency. This includes selecting and implementing advanced financial management platforms and ERP systems.
  4. Risk Management: In a volatile market, CFOs play a critical role in identifying and mitigating risks. They ensure that the agency remains compliant with regulations while also navigating financial uncertainties.
  5. Performance Monitoring: CFOs are responsible for monitoring and reporting on the agency’s financial performance. This includes setting KPIs, overseeing budgeting processes, and ensuring financial transparency.

Driving Agency Growth and Transformation

CFOs are uniquely positioned to drive growth and transformation within their agencies. Here’s how they can leverage their role:

  1. Financial Planning and Analysis: Effective financial planning and analysis enable CFOs to forecast future growth, identify opportunities, and allocate resources strategically. This proactive approach helps in scaling the agency’s operations.
  2. Resource Allocation: CFOs optimize resource allocation to ensure that the agency operates efficiently. By analyzing data, they can make informed decisions about where to invest and where to cut costs.
  3. Enhancing Profitability: CFOs implement strategies to enhance profitability, such as optimizing pricing models, improving cost management, and increasing operational efficiency.
  4. Fostering Innovation: By investing in new technologies and encouraging a culture of innovation, CFOs can help their agencies stay ahead of the competition. This includes exploring new revenue streams and business models.
  5. Building Stronger Client Relationships: CFOs play a role in building stronger client relationships by ensuring financial transparency and accountability. This trust is crucial for long-term client retention and satisfaction.

Real-World Example: CFO Leadership in Action

CFOs are pivotal in transforming agencies by integrating financial strategy with overall business goals. They leverage platforms like Accountability to gain real-time insights, manage resources efficiently, and drive growth.

Interested in more success stories? Visit our Customer Stories page to learn how other agencies have transformed their operations with Accountability.

Ready to transform your agency with strategic financial leadership? Schedule a discovery call with our experts today to explore how Accountability can support your agency’s growth and transformation.


Why Agencies Need a Tailored Financial Management Solution

In today’s dynamic marketing and advertising landscape, agencies require a financial management platform that can keep up with their unique needs. Generic ERP solutions, while versatile, often fall short when addressing the specific challenges faced by agencies. This is where Accountability steps in, offering a comprehensive financial management platform designed exclusively for agencies.

The Limits of Generic ERP Solutions

Imagine walking into a gourmet burger restaurant only to find that the only option available is a standard, no-frills burger. While it might satisfy some, it certainly doesn’t cater to those looking for a culinary experience tailored to their specific tastes and dietary preferences. Generic ERP solutions offer a broad range of features. However, they lack the specialized ingredients needed to address the specific needs of marketing and advertising agencies.

Accountability: The Gourmet Burger of Financial Management

Just as a gourmet burger is crafted with high-quality, carefully selected ingredients to deliver a superior dining experience, Accountability’s financial management platform is built with the unique needs of agencies in mind. Here’s how we stand out:

  • Customizable Ingredients: Our platform seamlessly combines job management, time tracking, and accounting functionalities. This unified solution enhances operational efficiency—like a perfectly balanced burger with the right mix of flavors and textures.
  • Real-Time Insights: With an executive-level dashboard, agency leaders can access real-time, actionable insights into their financial health. This allows for better decision-making and strategic planning, much like having a gourmet chef prepare your meal exactly to your liking.
  • Global Scale: Whether you operate in a single location or across multiple countries, our platform supports multi-office configurations and transactions in any currency. This makes it ideal for global agencies, akin to a burger that delights taste buds across the world.
  • Built for Agencies, Led by Experts: Designed by agency CFOs and led by industry veterans, our platform is tailored to meet the specific needs of agencies. We ensure that you have the right tools to manage your financial operations effectively—much like a gourmet burger crafted by a chef who understands the art of burger making.

Empowering the Strategic CFO

The role of the agency CFO is evolving, with a greater emphasis on driving growth and uncovering commercial opportunities. Accountability’s platform serves as the foundation for your financial operations. This allows you to focus on strategic initiatives rather than getting bogged down by the limitations of a generic ERP system. It’s like having a gourmet burger that not only satisfies your hunger but also provides a memorable dining experience.

Seamless Onboarding and Continuous Support

We understand that transitioning to a new financial management system can be daunting. That’s why our onboarding process is fully transparent. Managed by a team with extensive experience in delivering solutions to multi-market agencies, we ensure smooth transitions. From the initial setup to ongoing support and training, we ensure that your teams are well-equipped to get the most out of our platform. Just as a gourmet restaurant offers impeccable service and attention to detail, we provide holistic support to ensure your success.

In the competitive world of marketing and advertising, your agency deserves a financial management solution that is as unique and dynamic as your business. Accountability provides a powerful, integrated platform that not only meets but exceeds the specific needs of agencies. Say goodbye to the inefficiencies of generic ERP solutions and embrace a system designed to drive your agency’s financial performance.

To learn more about how Accountability can transform your agency’s financial management, contact us today.

Customer Stories

[Video] Dan Zaret of Spectrum Science talks about the importance of an agency-native ERP to effectively run his agency

Spectrum Science provides integrated marketing, communications and media solutions hyper-focused on science. COO and CFO, Dan Zaret shares the pitfalls of retro-fitting a generic ERP solution within an agency. Dan stresses the importance of working with a platform that is purpose-built for communications agencies and architected to scale with his business as they continue to grow. Dan also highlights the benefits of working with an experienced partner who understands the nuances and needs of the marketing and advertising vertical.


Adapting ERP Solutions for Modern Marketing Needs

As marketing agencies evolve, their operational requirements become increasingly complex. Traditional ERP (Enterprise Resource Planning) solutions often fall short of addressing these unique needs. Adapting ERP solutions to fit modern marketing demands is essential for maintaining efficiency, optimizing processes, and achieving business goals.

Why Customize ERP Solutions?

Marketing agencies operate in a dynamic environment where flexibility, creativity, and speed are crucial. Standard ERP systems may not cater to the specific workflows and needs of marketing operations. Customizing ERP solutions provides several advantages:

  1. Enhanced Efficiency: Tailoring the ERP system to your agency’s workflows reduces redundant tasks and streamlines processes.
  2. Improved Data Integration: Custom ERP solutions can integrate seamlessly with existing marketing tools, providing a unified view of operations.
  3. Better Resource Management: Customized ERP systems offer precise control over resource allocation, ensuring optimal utilization.
  4. Scalability: A tailored ERP system can grow with your agency, adapting to new requirements and scaling operations efficiently.

Best Practices for Configuring ERP Solutions for Marketing Agencies

  1. Assess Your Needs: Start by conducting a thorough assessment of your agency’s needs. Identify the specific processes, workflows, and tools that are essential to your operations. Understanding these requirements is the first step in customizing your ERP solution effectively.
  2. Choose the Right Platform: Select an ERP platform that offers flexibility and scalability. A platform like Accountability, designed specifically for marketing and advertising agencies, provides the foundation you need. Its features include customizable dashboards, integrated job management, and comprehensive financial controls.
  3. Integration with Existing Tools: Ensure your ERP solution integrates with your current marketing tools, such as CRM, project management, and media buying systems. Integration eliminates data silos and provides a holistic view of your operations.
  4. Custom Workflows and Reports: Configure custom workflows and reports that align with your agency’s processes. Tailored workflows improve efficiency, while customized reports provide actionable insights into performance metrics.
  5. User Training and Support: Provide comprehensive training to your team to ensure they can effectively use the customized ERP system. Continuous support and regular updates help maintain system efficiency and user satisfaction.
  6. Continuous Improvement: ERP customization is an ongoing process. Regularly review and update the system to accommodate new processes, tools, and business goals. Continuous improvement ensures the ERP solution remains aligned with your agency’s evolving needs.

Customizing ERP solutions to meet the unique needs of marketing agencies is essential for maintaining competitive advantage and operational efficiency. By assessing your needs, choosing the right platform, integrating existing tools, and continuously improving the system, your agency can adapt ERP solutions to drive growth and success.

Ready to customize your ERP solution for modern marketing needs? Schedule a discovery call with our experts today to explore how Accountability can be tailored to fit your agency’s operational requirements.


Empowering Agencies with Technology: Supercharge Your Agency’s Performance

The marketing and advertising industry is constantly evolving, and technology has become a cornerstone for driving efficiency and innovation. For agencies aiming to stay ahead, the selection of the right tech solutions is crucial. Advanced tools not only streamline workflows but also optimize resources, significantly boosting productivity. Accountability’s platform is designed to seamlessly integrate into existing workflows, enabling agencies to supercharge their performance and maintain data integrity.

The Role of Technology in Enhancing Efficiency

The integration of advanced technology into agency operations can revolutionize the way tasks are performed. By automating routine processes, agencies can significantly reduce manual errors and save valuable time. This newfound efficiency allows team members to focus on creative and strategic aspects, ultimately driving innovation.

Selecting the Right Tech Solutions

Choosing the appropriate technology for your agency is crucial. It’s not just about adopting the latest tools but about selecting those that align with your agency’s specific needs. Accountability’s platform is crafted by industry experts with a deep understanding of agency operations. This platform serves as the backbone of financial management, providing real-time actionable data that supports informed decision-making.

How Accountability’s Platform Enhances Productivity

Accountability’s comprehensive financial management platform offers a suite of features tailored exclusively for agencies:

  • Executive-Level Dashboard: Provides an at-a-glance view of your agency’s key performance indicators (KPIs) through a customizable interface, allowing for real-time tracking and decision-making.
  • Comprehensive Job Management: Integrates job, estimate, and purchase order management with time tracking, ensuring seamless workflow and budget control.
  • End-to-End Accounting: Centralizes all financial operations, from general ledger to accounts receivable and payable, with detailed reporting capabilities.
  • Global Scale: Supports multi-office configurations and transactions in any currency, making it ideal for agencies operating on a global scale.
  • Integrated Media Finance: Automates client and supplier invoice posting, streamlining financial operations for both production and media.

By leveraging Accountability, agencies can ensure data integrity and enhance productivity, ultimately driving better business outcomes.

Ready to supercharge your agency’s performance with cutting-edge technology? Schedule a discovery call today to explore how Accountability can transform your operations. We are proud sponsors of Tribe Global’s Supercharge Your Agency event. Don’t miss out – register now to join industry leaders in exploring the future of agency management


Explore How Real-Time Data Can Drive Business Outcomes and Support Strategic Decisions for Agencies

In the dynamic world of marketing and advertising, agencies must continually adapt and innovate to stay competitive. One of the most powerful tools at their disposal is real-time data. By leveraging real-time data, agencies can drive business outcomes, support strategic decisions, and ultimately foster growth.

Why Real-Time Data Matters

Real-time data provides up-to-the-minute insights into various aspects of your agency’s operations. This immediacy allows for more responsive decision-making and agility in strategy adjustments. Here are a few key benefits:

  1. Enhanced Decision-Making: With real-time data, agency leaders can make informed decisions quickly, responding to market changes, client needs, and internal performance metrics without delay.
  2. Increased Efficiency: Access to current data streamlines processes, reduces downtime, and eliminates the lag caused by waiting for reports. This efficiency can translate into cost savings and higher productivity.
  3. Improved Client Satisfaction: Real-time insights into project progress and performance metrics enable agencies to communicate effectively with clients, providing transparency and fostering trust.
  4. Optimized Resource Allocation: Understanding resource utilization in real-time helps agencies allocate their teams more effectively, ensuring that projects are completed on time and within budget.

How to Implement Real-Time Data in Your Agency

Integrating real-time data into your agency’s workflow can be straightforward with the right tools and strategies. Here are steps to get started:

  1. Choose the Right Financial Management Platform: Select a comprehensive financial management platform designed specifically for agencies. A platform like Accountability offers features such as real-time job management, integrated time tracking, and extensive reporting capabilities.
  2. Utilize Custom Dashboards: Set up customizable dashboards that provide at-a-glance views of key performance indicators (KPIs). This allows you to monitor your agency’s financial health and project status instantly.
  3. Integrate with Existing Tools: Ensure that your financial management platform integrates seamlessly with your other agency tools, such as project management and media buying systems. This integration ensures data consistency and reduces manual data entry.
  4. Train Your Team: Provide holistic training and support for your team to maximize the benefits of real-time data. Ensure they understand how to use the tools and interpret the data effectively.

Embracing real-time data is not just an option but a necessity for agencies looking to stay competitive and drive growth. By investing in the right tools and training, your agency can harness the power of real-time data to make smarter decisions, enhance efficiency, and foster stronger client relationships.

Ready to see how real-time data can transform your agency? Schedule a discovery call with our experts today to explore how Accountability can support your growth goals.

Customer Stories

Pioneering Profit: Mother’s Partnership with Accountability 

In the ever-evolving world of advertising agencies, leveraging the right financial management tool is critical. Mother, a pioneering independent agency known for its innovative approach, saw the need for change in 2019. They sought a financial management system to address their growing accounting needs and provide valuable business insights. 

We are delighted to share this Q&A, with Mother’s CFO, Rollo Price, as we discuss how the Accountability system has become a cornerstone of their operations across the UK, US, China and Germany.  

Rollo Price serves as the Global CFO at Mother, overseeing the global finance team. He also plays a key role in managing agency operations alongside the global and local leadership teams. 

We are immensely proud of our ongoing partnership with Mother, which started in 2019 and has fostered continuous advancements and ingenuity in our systems. 

In this article, we explore Mother’s transition from their former system to adopting Accountability, a move that has transformed their financial and operational strategies. We look at their selection and integration experiences, the significant advantages post-implementation, and the continuous evolution of our partnership. Discover how Mother’s move to Accountability has helped support their business.  

Starting Out: Picking the Right Finance System 

Accountability: What were the primary challenges Mother faced in accounting and financial management before working with Accountability, and what was the decision-making process that led to selecting our solution?  

Mother’s previous system wasn’t fit for purpose as the agency evolved. We needed a system that was not only a reliable accounting tool but also a rich business information resource, with deep knowledge of our industry.  

Mother appointed an external independent consultant to conduct our search for a new Finance/ERP system. We met with over ten different companies at the initial stage, then narrowed it down to two. Accountability emerged as the leading choice among our stakeholders in Mother’s UK and US operations, and we’ve since expanded into other markets. 

Accountability: Migrating to a new system can be daunting. Can you describe the experience of incorporating Accountability into your existing workflows and systems?  

Whilst I wasn’t part of the day-to-day integration, I checked in weekly on the process. Accountability provided us with a dedicated project manager in each region, and senior management at Accountability remained involved throughout the process. The transition was smooth and consistent, globally for us. 

Accountability:What were the first significant changes you noticed in your financial management processes after implementation?  

The quality of data and reporting vastly improved. The accuracy, presentation, and timeliness were all key advantages that we noticed very quickly. 

Accountability: Were there any surprises?  

Obviously, there are always a few curve balls throughout the process, but generally, there were no real unwanted surprises. A positive surprise was the open APIs which exist within the Accountability system and the team’s willingness to help connect us to our incumbent systems. 

The more accurate the business information, the tighter our commercial processes. While numerous factors positively affect our client margins, Accountability has definitely been a key contributor. 

Stronger Together: Our partnership 


Our customers are instrumental in evolving our platform and Mother is no exception. Can you share an example of a feature(s) or process that was developed in response to your feedback and how it’s impacted your Agency?  

We had a historic timesheet system which was built by our internal team. Whilst this was adequate, it was by no means perfect. We were able to work with the Accountability team to implement their timesheet system with a desired lockout feature linked to our Outlook email environment. 

How would you describe the ongoing feedback loop with our team?  

We maintain a robust dialogue with the Accountability team. We have dedicated individuals within our business whom we can contact for any issues, ensuring continuous support. 

What were some of the significant pain points that having Accountability helped you overcome?  

Relevant, timely, and reliable business information is crucial, and that is precisely what we’re now receiving, paired with a solid accounting system that operates seamlessly in the background. 

Our solution is designed to be comprehensive. How have the features for pricing, revenue, and resource tracking specifically boosted your agency’s productivity and efficiency?  

We can now more accurately delve into these areas, possessing client-by-client data which can be easily updated and maintained. 

Client and job profitability tracking is crucial. Has this feature influenced your business strategy and client margins?  

The more accurate the business information, the tighter our commercial processes. While numerous factors positively affect our client margins, Accountability has definitely been a key contributor. 

A Look Around: What’s Happening in Our Industry 

As co-chair of the IPA’s Finance Business Group, since 2018, what are the recurring themes and challenges agencies are grappling with?  

The advertising industry has been through a volatile period. The industry, clients, and agencies must continuously adapt to advances in technology, consumer trends, geopolitical uncertainties, and numerous other challenges. However, this environment also presents opportunities for companies to demonstrate their true value, as we do at Mother. 

The development influenced by Mother’s feedback has benefitted all our customers. How do you view your role as an industry leader in shaping industry-standard solutions?  

If we all become more commercially aware, it will benefit the entire industry. I am keen for everyone to understand the capabilities of systems like Accountability. The key is more relevant, reliable, and readily available information, which Accountability provides. 

If we all become more commercially aware, it will benefit the entire industry. I am keen for everyone to understand the capabilities of systems like Accountability. The key is more relevant, reliable, and readily available information, which Accountability provides. 

Looking Ahead 

Looking forward, what are your aspirations for our continued partnership?  

We truly feel that we’ve found the right system and partner for our business moving forward. We hope and expect the system to continue innovating as Mother’s business grows. 

What counsel would you offer to other agencies contemplating Financial Management ERP solutions?  

It’s worth spending some time assessing your wish list for the system. I believe we spent about a year on this. Then, prioritise and compare your needs with the systems you’re considering. 

In your view, how does a cloud-based, agency-specific real-time financial management system like ours help revolutionise the agency landscape?  

At its core it is a reliable finance system, which is crucial for data validity. Real-time information allows us to always look forward, making the review of historical data more of an administrative task and enabling strategic decision-making. 

Finally, if you could summarise your journey with Accountability in two sentences, what would you say?  

It’s been a very positive journey. There’s always room for progress, but we feel we’ve found the right partner to accompany us on this journey. 

About Mother Agency 
Mother, a leading independent creative agency established in 1996 in London, began as a small group seeking to innovate beyond the constraints of traditional agencies. With a signature kitchen table symbolizing their collaborative ethos, Mother has grown to over 500 employees across international offices in London, New York, Los Angeles, Shanghai, Berlin, and Singapore. Renowned for producing culturally resonant and effective ideas, Mother caters to a diverse clientele, ranging from global retailers to local businesses, all while maintaining a reputation as one of the world’s most respected creative agencies.  

Discover the Accountability Difference 

Are you ready to experience financial management that empowers your agency to thrive?